Prior to NJT, Bird held senior roles with Tui, Hays Travel and Cunard. She will be responsible for leading increased brand awareness for Red Sea Holidays and Egypt through the travel trade.
She said: "I am delighted to be joining Red Sea Holidays in this new role as national trade manager and I am very much looking forward to using my knowledge to engage and develop new and existing partnerships."
Peter Kearns, executive director at Red Sea Holidays, added: "We are thrilled that Nicky will be joining Red Sea Holidays at what is a very exciting time for the business, with demand for Egypt increasingly significantly.
"We remain committed to supporting our partners in the travel trade and her extensive knowledge and enthusiasm will be great assets to both them and us."
