Not Just Travel has unveiled a new social media video for peaks, extolling the benefits of booking a holiday with its members.
The minute-long film was premiered at the homeworking franchise’s annual conference on 1 December in Windsor, with members encouraged to post it on their social platforms, WhatsApp contacts and personal websites.
.@notjusttravel kicks off its annual conference with a fun and handy social media video for members to use during peaks. “It’s a nice little icebreaker to introduce yourself,” says co-founder Paul Harrison. pic.twitter.com/X6ouj6J19h
— Tom Parry (@TomCruiseTTG) December 1, 2019
Not Just Travel said it aims to produce more videos for members covering different demographics of potential customers.
The first video of the series sees a stressed-out customer surrounded by brochures and quotes and checking online reviews on various devices. A Not Just Travel consultant then appears and all the client’s problems disappear.
Not Just Travel co-founder Paul Harrison said the video was a “"fun, friendly, informative and simple way” to introduce customers to the brand and the skills members could offer.
“We’ve seen video become one of the most powerful means of engaging customers online over the past 12 months – we cannot ignore this trend,” he said.
“The aim of the video is to convey to potential holidaymakers why booking with Not Just Travel is the stress-free option, giving them more choice and better value.”