Some of the biggest online travel agencies (OTAs) operating in the UK have banded together to champion the online sector, its place in the market and its wider economic contribution, and lobby the new UK government.
The group said it will work with the government and policymakers to transform the UK travel industry (Credit: iStock)
Online Travel UK (OTUK) on Wednesday (31 July) set out a renewed mission to "shape the future of travel and support UK economic growth’ with a new brand identity and website.
The group, whose 11 members include Booking.com, Skyscanner and On the Beach, has pledged to collaborate with the government and policymakers to create a more innovative, competitive and consumer-centric industry.
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