She has spent the past 14 years in various posts with Prestige, and prior to that worked as cabin crew for Zoom Airlines and Thomsonfly.

Within her new role, Pine will work with Fred Olsen Travel Agents’ six branches across Hampshire and Dorset to help grow their business through marketing, events and brand-building opportunities, and support director of retail Paul Hardwick in looking for further expansion and recruitment opportunities across the south coast. 

She will also work closely with the company’s partners to help deliver growth and utilize her event planning experience with large-scale, high-profile travel events across the region as well as in-store promotions and afternoon tea customer events.

"I am delighted to have been able to recruit someone with Emma’s experience in both the travel industry and event planning," said Hardwick.

"She will be a huge asset to our retail branches in further developing their customer bases and also to our operator partners in being able to deliver more events, marketing and interaction with consumers in this key area of the country."

Pine added: "Living on the south coast, I am aware of the great reputation that the Fred Olsen Travel Agents’ team has amongst its clientele.

"Having worked with them myself from a tour operator point of view, I have experienced first-hand the professionalism and knowledge that they are renowned for."