The line said the partnership will enhance Riviera’s brand awareness across the UK and Ireland travel trade, including among Clia’s wider community of cruise lines, travel agents and executive partners.
Riviera has a trade team of eight, who offer a range of trade-specific initiatives and activities, including fam trips, incentives, and a UK-wide programme of in-person store visits.
Andy Harmer, Clia UK and Ireland managing director, said: "We’re thrilled to welcome Riviera Travel back into the Clia cruise line family.