The line said the partnership will enhance Riviera’s brand awareness across the UK and Ireland travel trade, including among Clia’s wider community of cruise lines, travel agents and executive partners.

Riviera has a trade team of eight, who offer a range of trade-specific initiatives and activities, including fam trips, incentives, and a UK-wide programme of in-person store visits.

Andy Harmer, Clia UK and Ireland managing director, said: "We’re thrilled to welcome Riviera Travel back into the Clia cruise line family.

"As a leading, premium brand, which provides guests with fantastic experiences both on and off their ships, they are ideally placed to further capitalise on the interest and demand we’re seeing throughout the industry."

Stuart Milan, Riviera Travel channel director, added: "The trade has always been critically important to us, and is so now more than ever. That means it’s the ideal time to re-join Clia and we’re eagerly anticipating contributing to their events, training initiatives and working groups."