Based out of the UK, Hines joins the expedition line after spending more than six years at Royal Caribbean.
The new appointment follows a renewed trade focus by Hurtigruten across both its expedition and coastal express businesses, as it looks to become more independent in its operations.
Confirming the move exclusively to TTG, Hines said: "I’m delighted to be joining Hurtigruten Norway in this new role, and joining a company with such an incredible sailing heritage on the Norwegian coast.
"You couldn’t ask for a better story to tell, and I’m looking forward to working with the team as we expand our focus on emerging markets."
