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In this video you’ll hear from Panos Almyrantis, Ella Resorts’ chief growth and commercial officer.
Video transcript
Jennifer: Welcome to our In The Spotlight video with Ella Resorts. Panos, could you start by telling us a little bit about Ella Resorts for anyone unfamiliar with the brand?
Panos: Absolutely Jen. Thank you. In Greek, the word “ella” means “come”, and that one word expresses everything we stand for. It is practically an open invitation to explore, to relax, and to truly connect with yourself, nature and the rich culture of Greece. Our philosophy is built on three core pillars: authentic experiences, conscious living and effortless elegance. Each resort is designed not only with style, but with soul, integrating sustainability, local culture, and thoughtful design to create a sense of harmony and belonging.
Our current portfolio includes stunning resorts across the islands of Rhodes and Corfu, each offering a unique blend of sophistication and relaxed comfort, and we’re growing. In 2025, we’re excited to welcome two new properties: Alkyna Lifestyle Beach Resort in Corfu, which opened just yesterday [1 May], a refined adults-only beachfront retreat; and Rocrita in Crete – a vibrant destination for families seeking connection, nature, and memorable moments together [*Rocrita is due to open early next year].
Jennifer: I hear you have an adults-only offering as well as an “Ellavated bliss” proposition at some of your resorts. Please tell us more about that.
Panos: At Ella Resorts our adults-only experiences are defined by what we call “Ellavated Bliss from Ella Resorts”, a sophisticated escape designed for guests who appreciate refinement, serenity and exceptional taste. At both Elissa in Rhodes and the new Alkyna in Corfu, dining is more than a pleasure… it’s an art. So restaurants are curated in collaboration with Michelin-awarded chefs such as the acclaimed Greek chef, Mr Alexandros Tsiotinis, who curates menus the Fourni and Kavos a la carte restaurants at Elissa Lifestyle Beach Resort in Rhodes. To compliment this, our wine lists are curated with internationally acclaimed labels, as well as rare Greek varietals chosen to elevate every meal. And of course, cocktails are crafted by expert mixologists, bringing a creative twist to the evenings of our guests.
Jennifer: And you do also have properties catering for families and those looking for a slightly more traditional, all-inclusive offering.
Panos: Indeed, at Ella Resorts we understand that families today are looking for meaningful moments, shared experiences and quality time together. That’s why our family friendly resorts are designed with care, comfort and connection in mind. Our upcoming resort, Rocrita in Crete, along with selected properties across Rhodes and Corfu, offer an elevated approach to the all-inclusive experience, where families enjoy freedom, variety and exceptional quality all in one place.
We practically cater to every taste, from locally inspired dishes for adventurous palates to familiar favourites crafted with the highest quality of ingredients. Children have their own dedicated menus – fun and healthy options – and relaxing settings designed for enjoyment. Whether it’s a family brunch by the sea, sharing stories over dinner or enjoying an ice cream by the pool, we create the space and flavour for families to slow down, laugh together and make memories that truly matter.
Jennifer: I’d love to hear more about the local experiences on offer or what you call “Ellascapes”, and what’s special about the in-resort experiences.
Panos: We truly believe that travel should be deeply enriching both within the resort and beyond it. That’s why we’ve created “Ellascapes”, a collection of curated local experiences that invite our guests to truly connect with the soul of each destination. So whether it’s a vineyard visit in the Cretan Hills, a traditional cooking class in Rhodes or sailing along Corfu’s hidden coves, “Ellascapes” are designed to immerse you in inviting culture, nature and community. But the experience doesn’t stop just there. When you return to the resort, our in-resort programming is thoughtfully curated, from sunset yoga sessions and immersive spirit rituals to live music, wine tastings, and art-inspired workshops.
Whether you’re exploring the island or simply enjoying this ambience of our resorts, you’ll feel a sense of place, connection and discovery, and that’s what makes the Ella experience truly special.
Jennifer: Finally, am I right in thinking that Ella Resorts has got a particular focus on the UK market at the moment?
British travellers have a longstanding appreciation for Greek culture, hospitality, and natural beauty. But more than that, they value quality, authenticity, and meaningful experiences – values that sit at the heart of the Ella philosophy. That’s why we’re placing a strong focus on the UK market right now.
With direct flights, warm hospitality, and a shared love of discovery, Greece continues to be a natural choice for UK travellers. For us, the UK is not just a key market, it’s a valued partner in our journey forward.
Jennifer: Thank you so much for sharing all of that advice, Panos, and thank you for watching our In The Spotlight video with Ella Resorts.
