But Hays was doing things right long before Cook’s troubles; five years on, it continues to innovate and evolve to adapt to – and pre-empt – new consumer and retail trends while retaining the entrepreneurial spirit that has always characterised the Hays name.
The agency this week hosted more than 700 delegates at its annual retail conference in Turkey’s Belek, taglined: In it for the long-haul, where it laid out its objectives for the coming year – and its longer-term vision for the years ahead.