While most exhibitors use Travel Technology Europe and the Business Travel Show to launch new booking tools, CTI opted for a healthier option.
On Tuesday it unveiled two new products at the Business Travel Show - a health diagnostic tool called “Business Travel Well Being” and a new booking platform.
The diagnostic tool, which launches in April, can be used by corporates to look after their employees’ wellbeing, according to Clive Wratten (pictured above right), chief executive of CTI. “People are a company’s biggest asset,” he said. “This is a real way to show that a company is caring about people, and retaining people.”
The tool covers a range of different screening and wellbeing products and services, and staff can initially undergo a 45-minute test, and make sure that they are ready and fit for travel. The technology also allows benchmarking, so companies can compare their levels of fitness with other companies.
Launched in conjunction with 360Exec, the range of options available to employees include pre-trip diagnostic screening and wellbeing consultations, with each employee being able to log into a personal and confidential follow-up report via an online portal.
"People are a company’s biggest asset. This is a real way to show that a company is caring about people, and retaining people.”
In addition to a full hour-long 360-degree health check, employees can also opt for a shorter, non-invasive screening that includes Bodystat measures, nutritional status, fat-free mass, body fat and fluid shifts inside the body.
“There are also mental health issues, and a key part of our service is about prevention… as opposed to staff tending to approach someone like Bupa following a problem,” Wratten added.
Meanwhile, CIT unveiled a new booking tool at the show, called Plannet. It has been developed by software company Atriis, and is an Iata level 3-certified platform.
“The big battlefield in this industry is content. This platform is personalised for us, and has a very leisure-based feel to a corporate booking tool. It’s also exciting to be able to get NDC content too.”
The platform supports bookings for multiple passengers and allows corporate bookers to customise the content on display to show only the travel classes, hotel ratings and other parameters that are relevant – as well as being able to apply their own corporate deals.
“There was a time when tools like Expedia and Laterooms were seen as competitors to traditional travel management companies, but we know from our clients how time and resource-intensive it can be to navigate these channels, compare options across them and plan entire trips in an integrated way,” Wratten added.
The launches come seven months after private equity firm Endless acquired the TMC, and the appointment of John McEwan (pictured above left) as CTI chairman. He told TTG: “Endless is a highly reputable PE firm, and this was the first travel acquisition for them. It was deemed to be the right fit, and a characteristic of Endless is that they work closely with the management team, and dramatically drive up the value of the business. “Where do we want to be in three years? We want to double the size of the company, and reach 50% organic growth.”
CTI targets mid-sized corporates with an annual travel spend of between £500,000 and £5 million.