Today Expedia has unveiled its ’Stay Off Social’ tool, where the soon-to-be-holidaymaker selects a series of envy-inducing pictures and pithy updates that can be timed to be published on their Facebook or Twitter profiles while they are away.
It follows the company’s own research into social media addiction. It found:
Alex Platts, commercial director, brand Expedia, said: “Although people have said that social media can ruin their holiday experiences, it seems it is still a significant aspect of their trip.
"With the overload of holiday selfies and the obvious fixation with sharing holiday experience online, it seems people are overlooking the importance of relaxing and living in the moment whilst on holiday.”
Is this a tool you plan on using? Let us know in the comments section below...