Here at TTG, we know the frank exchange of views drives progress. Our monthly Big Question feature continues in July with an often discussed, – but rarely contested – topic, namely what should travel agents be called in 2024? And whose responsibility is it to change – or perhaps more accurately update – the public perception of the “travel agent”?
The Big Question: Is it time to rebrand the travel agent?
Sustainability
James Chapple
12 July 2024
The value of personal service to consumers came to the fore during the pandemic. Now, in 2024, does the term "travel agent" accurately convey what they do, and how much baggage does it still carry with it?
Travel is an industry staffed overwhelmingly by women, yet still predominantly led by men (Credit: iStock)
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