Debbie Flynn, founder and chief executive of The Brighter Group, will serve as managing partner; Steve Dunne, current chairman of the Brighter Group will become senior partner, strategy; and Fiona Jeffery, non-executive director will take on the role of global tourism advisor for Finn Partners.

The firm will be known as The Brighter Group, a Finn Partners Company, with a staff of 22, providing clients with PR, marketing and representation services.

Among the firm’s global clients are Belize, Dubai, Intrepid Travel, Jordan, Air Europa, and South African Tourism.

Flynn will report to Chantal Bowman-Boyles, managing partner, who leads EMEA from London and Gail Moaney, managing partner, tourism practice leader, Finn Partners, New York.

Peter Finn, founding partner of Finn Partners said: “Our tourism group is one of our core US practice areas and we have been eager to add a London travel team so that we can offer support in EMEA to our existing client base. Bringing the Brighter Group on board is the perfect solution for us.

“Building our presence in London has been a top priority. On the heels of acquiring ABI, an international B2B industrial marketing and PR company in London and Frankfurt, we’re now adding The Brighter Group.”

Flynn added: "After founding Brighter over 22 years ago and building it up to be one of the UK’s most successful travel PR groups, I feel that a sale of the business to Finn Partners is in the best long-term interests of our valued clients and loyal staff.

“Finn Partners has expertise in areas such as digital and technology that will complement the Brighter Group and add more value to our clients.

“I am excited at the prospect of leading the business for many years to come and incredibly proud of what the team has achieved. I am very confident that under its new ownership, the business will continue to flourish and grow.”