Roberts will report into Debbie Sowden, who is sales director at the operator and experiences specialist. Roberts has worked in various roles for Thomas Cook and Going Places during her 26-year travel career.
She left travel to run her own business for 10 years, but returned to the sector in October 2022, when she joined Midcounties Co-op as a cluster manager.
Sowden said: “As consumer demand in the UK increases for experiential travel, our goal is to be the brand that is front of mind for agents.
“Tracy’s role will mean that we can continue to increase our engagement with agents and ensure we provide them with the tools and know how to help them serve their customers in this area.”
She added: “Tracy’s experience of working as a retail agent will also be beneficial to us as we continue to grow our business, as she knows instinctively what agents want from operators.”
Roberts added: “I have watched Not in the Guidebooks grow in recent years and believe they have an exceptionally strong proposition.
“I am looking forward to strengthening our relationships with agents and supporting them as they build their businesses in this sector.”
Last month, Not in the Guidebooks recruited Ocean Holidays BDM Michelle Thake, who had also previously held trade-facing roles with G Adventures and Jet2holidays.
