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Travel must use Covid 'wake up call' to change industry

Operators
Rob Gill
17 July 2020

The travel industry needs to embrace its environmental and social responsibilities in the post-Covid 19 world, says the founder of Just a Drop.

Fiona Jeffery said the industry should not go back to "the way we were"

Just a Drop founder Fiona Jeffery

Fiona Jeffery, who is also chair of the water charity, told the first ITT Future You: International Careers Conference that the next generation of employees coming into the industry could help to “champion” a better industry in the future.

“The industry has never before faced such an unprecedented global challenge as the health pandemic,” she said during the online conference.

“We’re facing our own ground zero. We were the first to be impacted by the pandemic and will be one of the last out.”

Jeffery called the coronavirus crisis a “massive wake-up call for all of us that love and value this industry”.