Unveiled at the consortium’s Beyond the Expected conference in Budapest last month, the initiative will aim to bring its members closer to certain sectors throughout the travel industry and help them become more familiar with selling different types of holidays.
The first How To event will be held on 30 April in Birmingham and will focus on the UK short breaks market.
Chief operating officer Vim Vithaldas said: “British consumers on average take three to four holidays a year, with 26% of people in the UK taking a UK Short Break only, and 40% taking a UK short break and another holiday overseas.
