It was announced last month that Warr was leaving his role as Wendy Wu Tours’ global sales director “to pursue new opportunities”, after seven years with the escorted touring specialist.

Warr is joining family-run Travel Village Group, which includes the Travel Village and Holiday Village brands. The business, based in Blackpool, has been established for more than 60 years.

Paula and Phil Nuttall, from Travel Village Group, said: “We are truly excited that John is joining the family business.

“We’ve been lucky enough to have worked with John while he was at Wendy Wu Tours and more recently in a management consultancy capacity, and so have seen his passion, expertise and energy in action.

"With his very strong interpersonal skills, a reputation for leaving no stone unturned and great personal values we knew he would be a perfect fit to our family business."

Warr, who has also worked for Thomas Cook during his career in the industry, will oversee Travel Village’s growth plans in his new position.

“This business has great heritage and values, as well as ambition and drive with tremendous potential and opportunity as it emerges from the pandemic,” said Warr.

“We will be focusing on the various areas of the established business to build further on the gains made through Paula’s travel professionals in Holiday Village and Phil’s retail, ocean and river businesses.”