Situated on the Black Sea in North East Bulgaria, Albena is a privately-owned resort which spans 30 hotels on a 3.5km long, 150m wide sand beach adjacent to Baltata Nature Reserve.

Albena provides more than 40 different sports activities, ranging from water sports to golf, yoga, chess, and yachting, with a particular focus on tennis.

Sustainability is at the core of Albena’s operations, with the resort integrating environmental sustainability into every aspect of the business, from architecture and construction to hotel operations and supply chains.

More than 50% of the produce served in the resort’s restaurants, including fruit, vegetables, juice, wine, honey, and Black Angus and Galloway meat, comes from its eco-friendly farming operations within the resort.

Andy Speight, chief executive of Travelgenix, said: "This is an exciting destination to open up to the UK travel industry, and we are thrilled to have been such an integral part of this.

"The agent portal is fantastic, and agents will be really surprised at the affordable rates offered. Albena presents a phenomenal alternative to other cost-effective beach holidays such as Turkey."