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Tui expands hotel portfolio hours after revealing bold new vision

Hotels
Harry Kemble
27 September 2024

Tui Blue has added four new hotels in Sardinia, Tunisia and Turkey to its portfolio – a day after Tui Group set out plans to evolve and restructure its business, which will see it place more emphasis on selling single components, such as accommodation, in addition to classic packages and dynamic packages.

Tui Budoni, Sardinia, September 2024 Credit: Tui

The 4T Tui Blue Budoni is one of four new hotels that have been added to the group's hotel portfolio (Credit: Tui)

The tourism group on Thursday (26 September) confirmed it would restructure its business around a new “global curated leisure marketplace” model shortly after it was revealed chief marketing officer Neil Swanson would replace outgoing Tui UK and Ireland managing director Andrew Flintham.