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Tui to restructure around 'global curated leisure marketplace' model

Operators
James Chapple
26 September 2024

Tui will restructure its business around a new "global curated leisure marketplace" model, combining sales of traditional packages, dynamic packages and single components, with the aim of "selling more products to more customers globally throughout the whole year".

Tui: ‘Back in the black’

Tui is restructuring its business around a new model (Credit: Tui)

The operator will reorganise around three focus areas – a new tour operating model, a separate unit for expansion businesses, and an enlarged commercial function for its airline.


It follows "significant growth" over the past two years across its markets and airline segment, as well as in its hotels and resorts, cruise and experience businesses.


Tui said this had "laid a foundation for further growth". "To support these platform growth opportunities, the organisation is now further developing to become a global curated leisure marketplace. In future, the tourism group will expand the successful Tui product range and offer more third-party products.