The incentives run for five weeks starting from 22 December, with direct communications going to all agents in the build-up to Christmas.
They include the chance to win vouchers and prizes in exchange for bookings for selected hotels, including Karisma, RIU, Royalton, Atlantica and Tui Hotels and Resorts.
Marella Cruises, meanwhile, will be offering an incentive for all bookings made between 24 December 2023 and 27 January 2024.
Any agent who books a Marella sailing during this time period will be included in a prize draw to win a four-night sailing for two people.