Tui plans to make half of all its sales through its app in future, but has stressed agents remain vital to its business because they bring higher value transactions.
Tui hopes its app will appeal to returning holidaymakers following a deal with Fever
Tui Group chief executive Sebastien Ebel said the operator would step up development of its app so it doesn’t have to "buy the customer again and again”.
“In an ideal world, 50% [of sales] would be retail, and 50% app,” he said as Tui posted its full-year results on Wednesday (11 December). However, he added retail was “so important in many months” because it was higher margin and directional.
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