The chief executive of UKinbound has been awarded an OBE for services to the tourism industry in the 2023 New Year Honours List.
Croft has called for the UK government to make the country's tax regime more attractive for tourists
Joss Croft – who joined UKinbound in 2018 after more than 25 years in positions with VisitBritain and the Department for International Trade – said he was "humbled" by the award.
"Many of the successful campaigns and other initiatives I have been involved with throughout my career are, of course, down to the efforts of so many fantastic and dedicated people," he added.
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