Rob Russell, chief executive of inbound destination management company AC Group, said there had been a “lack of support” from VisitBritain, which promotes tourism in England, during the pandemic.
“VisitBritain has provided no support to any UK tour operators or DMCs and refused to campaign on behalf of an industry that they are supposed to represent,” said Russell. “We’ve got a Good to Go badge but it’s no good if nobody can actually get here.”
Russell added VisitBritain should use its marketing budget to help inbound specialist travel companies to survive over the winter and then take advantage of an expected surge in international visitors from spring 2022 onwards.
