The line said the advertising push – launching in the UK this month - had been created to entice consumers to “reawaken their wanderlust” and “reconnect with the people and the world around them”.
Digital out-of-home advertising will run in a number of city centre locations including London Westfield, Bluewater, Birmingham New Street and Manchester Arndale, while a campaign film, set to Louis Armstrong’s What a Wonderful World, will premiere on Channel 4 and Sky in October.
A 60-second version of the ad has also been created for YouTube, Teads, Unruly and Facebook and a new suite of marketing resources for agents will be hosted on Celebrity Central.
The launch of the campaign also heralds “a major brand refresh” for Celebrity – including an overhaul of the line’s social presence and a “reset” of its @CelebrityCruises Instagram account.
Jo Rzymowska, vice-president and managing director EMEA, said: “This campaign entices consumers to reawaken their wanderlust and reconnect with the people and the world around them. We’ve seen from the successful return of Celebrity Silhouette to UK and Ireland waters that our customers are ready to travel, so we’re delighted to be launching the campaign in a big way in our market.
“It’s also an important show of investment and support for our hardworking travel partners, who are helping us make good on the promise of our comeback being stronger than the setback.”
Celebrity president and chief executive Lisa Lutoff-Perlo added: “Our new advertising campaign poses a question, ‘isn’t it time?’
“And with the time and care, we have put into our new health and safety measures, we think it is. It is time to see the world and each other, again, on one of the safest vacations possible.”
