Skip to main content

Bog standard or absolutely fen-ulous? How to sell the humble wetland

Responsible tourism
Eloise Barker
2 February 2026

Today is World Wetlands Day and we are celebrating the fens, marshes, floodplains and coastal mangroves that act as vital ecosystems, but can also be sold as some of the world's best adventure holiday destinations

Po Delta
© iStock ermess

Flamingoes flying across the Po Delta © iStock / ermess

“If you see a very, very pink one, he’s a grandpa,” explained my guide. I was in Italy’s Po Delta, one of Europe’s most important wetlands and a haven for thousands of greater flamingos. With their flamboyant plumage, which gets progressively pinker over a lifetime of shellfish suppers, they’re easy to spot against the soft blues and greens of the delta.

Everyone loves a forest; in comparison, wetlands seem a hard sell to anyone who’s not a hardened birder. These marginal spaces – not quite land, not quite sea – are often overlooked, or drained to create ‘productive’ land.