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Watch: Abta members’ customers star in peaks social media campaign

Marketing
Will Payne
23 December 2022

Abta has launched the second phase of its annual "travel with confidence" campaign with a customer-focused social media video to be launched on Boxing Day.

Watch: Abta members’ customers star in peaks social media campaign

The campaign will coincide with the start of the peak holiday booking season to promote and support members during the busy period.

The two-minute video shares testimonials from customers talking about what holidays mean for them, and the various reasons why they book with an Abta member.

The initial phase of the campaign launched in early December with radio advertising on Heart Digital and reiterated the importance customers place on their holidays.   

The video will be cut to different lengths for Facebook, Instagram, Pinterest and Reddit and will run throughout January.