Speaking exclusively to TTG, White revealed Sam Smith would open a new shop in Mumbles in Swansea Bay in January, staffed by three "very experienced" agents.
White, who has not ruled out further openings under the Sam Smith banner, explained the decision was part of a longer-term strategy to expand the agency into areas he believes the brand will resonate well with locals.
He said Mumbles was a "sensible choice", it being situated roughly equidistant from Sam Smith’s two existing branches in Cowbridge and Pontyclun, both around an hour away in the Cardiff direction.
