Turn-of-year campaigning is under way and agents are hopefully reaping the rewards. But once January and February are gone, what does 2025 have in store?
The view from the top – and the shop floor – appears very positive, despite world events. One plus is the amount of product to sell. “I’m still staggered at the volume of capacity on offer,” says Travel Trade Consultancy director Martin Alcock.
“The number of available Atol packages is the highest it’s ever been. Operators are really going to need help shifting it all, but that should be great news for travel agents.”
