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WTM London sees record-breaking attendance figures

Marketing
Tom Parry
16 November 2016

WTM London 2016 has been dubbed “the most successful ever” following record-breaking attendance figures.

WTM 2016 day two busy atrium

The exhibition, which was held at ExCel between November 7-9, saw the highest number of exhibitor invitees and buyers attend the event in its 37-year history.

The show, which took on a new-look three-day format this year, also registered a joint-record attendance figure of 51,500 international travel industry professionals.

The figure was a 4% rise on attendance seen at last year’s event.

Organisers added that the “key benchmark” of exhibitor invitees and WTM Buyers’ Club members in attendance were also at record levels.