The company will grow its specialist contracting team in Europe five-fold this year, ensuring it can secure the most in-demand city break and beach destination properties across the continent for its network of travel agents, tour operators and OTAs worldwide.
The move significantly strengthens Dida’s presence in Europe, complementing its hotel coverage in Asia Pacific, and reinforcing its position as one of the fastest-growing global B2B travel platforms.
The UK is a key focus for Dida, with year-on-year booking volume doubling as the company continues to onboard travel agencies and tour operators nationwide.
With this new wave of direct contracting, Dida is ensuring UK travel sellers gain access to the most competitive rates and the most desirable properties across both short-haul and long-haul destinations.
Paul Riches, Dida's UK Sales Director, said: “This is fantastic news for the UK travel market. Our agency and tour operator partners are demanding a broader and deeper hotel portfolio across both European short-haul favourites and long-haul destinations worldwide.
"By multiplying our European contracting team five-fold, Dida is making sure UK partners have access to the very best properties, the best availability, and the most competitive rates.
"Combined with our global strength across Asia Pacific, this positions Dida as the go-to distribution partner for UK travel partners looking to deliver more choice and value to their customers.”
As an AI-driven travel tech company, Dida is redefining global distribution with next-generation innovation in automation, connectivity, and data-driven insights. This latest expansion underscores its commitment to becoming the partner of choice for travel sellers worldwide.
(Image credit: iStock / rilueda)
