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Lata to put UK market at heart of its new responsible tourism vision

Operators
Sarah Dennis
11 April 2024

The Latin American Travel Association (Lata) has pledged a continued focus on responsible tourism, including a celebration of diversity and inclusion in travel to the continent regardless of age, gender, ability, ethnicity or sexual orientation.

Osa Peninsula Costa Rica April 2024.jpg

Costa Rica is an example of where promotion to the UK market has benefitted Latin America (Credit: Lata)

As part of its new vision, rolled out to its membership at the end of March, the association has partnered with Queer Destinations to cement its commitment to the importance of LGBTQ+ rights across the region.

Lata chair Martin Johnson says the partnership was born of a desire within the vision to promote LGBTQ+ rights and help introduce diversity and inclusion policies across all member countries and partners, and a recognition of Queer Destinations’ success elsewhere “to create a safe, welcoming space”.