Becoming B Corp Certified is just one more stage in Not in the Guidebooks’ (NITGBs) four-year journey, founder and chief executive Carol Savage insists.
Not in the Guidebooks boss Carol Savage insists becoming B Corp Certified isn't the operator's 'defining piece' (Credit: NITGBs)
“B Corp isn’t our defining piece but we went on the journey, as it’s a rigorous process where we can’t just ‘say it’, we have to evidence it,” she says.
“So many people talk about sustainability, and there can be greenwashing, so we wanted to make sure we were doing what we said we were going to do.”
Savage is clear sustainability is not a selling focus for the business, but a hygiene minimum. Agents can be assured NITGBs is taking care of this “so they can focus on selling amazing holidays”.
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