'Sell sustainability by stealth' and four other tips from the TTG Sustainable Travel Ambassadors

TTG Sustainable Travel Heroes

Jessica Reid

16 February 2026

From sharing first-hand experiences to learning when to stand your ground, some of our seasoned TTG Sustainable Travel Ambassadors share their knowledge and advice on selling responsible travel to their clients.

Group of travel agents pose smiling for photograph

Last week, the TTG Sustainable Travel Ambassadors Reunion event took place, hosted alongside Intrepid Travel, Iberostar and the Greek National Tourist Organisation. It brought together Ambassadors from the travel agent classes of 2023, 2024 and 2025 for an afternoon designed to connect, inspire, educate and celebrate travel agents who all have a passion for selling responsible travel.

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