At TTG, we believe the exchange of views and ideas is vital to progress. Our monthly Big Question series continues in April with a deeper dive into travel’s relationship with celebrities.
In recent years, with the rise of social media, celebrity endorsements have become commonplace in all industries. Gone are the days when famous faces would only lend their clout to high-end fashion brands; now, A, B – even Z-listers – sponsor just about everything, from food delivery services to female hygiene products.
