"The rain in Spain falls mainly..." goes the saying. Well, all to often, it's not on Spain's Costa del Sol.
So when, in two weeks’ time, the ITT conference goes ahead in one of Spain's most-loved destinations, it' important to remember our hosts have suffered many years of drought.
Water here is at a premium. As recently as September 2024, the Costa Del Sol faced a deep and worsening water crisis. Levels at the region’s reservoirs like La Vinuela fell below 25% capacity.
Local officials declared an emergency and implemented water-saving measures, including bans on filling private pools and watering gardens, as well as night time cut offs and fines for non-compliance.
