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Marketing

Better by design: tips for creating an enticing store
With the winner of TTG and Royal Caribbean’s Royal Makeover now revealed, Abigail Healy asks interior designer and competition judge Sophie Robinson for her thoughts on the finalists and how to create an enticing store
Collette recruits TravelCube's Missenden into new role
Collette creates new marketing manager role
Rap video wins U by Uniworld's contest
Jordan Bailey from Ocean World Travel has been announced as the UK winner of U by Uniworld’s competition for an exclusive spot on The B ship’s first sailing
Mr & Mrs Smith to offer Alexa booking option
Voice-activated software introduced by luxury operator
Time to enter next year’s Travel Marketing Awards
Entries are now open for the 2018 Travel Marketing Awards, which are again being held in partnership with TTG Media
Marketing: Why it’s story time for the travel trade
Travel companies must boost their storytelling to appeal to millennials, says Oliver Yeates, chief executive of digital marketing agency Clicky Media
3FOR appoints Sarah Clayton-Turner to newly created role
Clayton-Turner currently chairs the Association of Women Travel Executives, and since 2009 has run her own marketing consultancy
Marketing: How to smarten up your travel agency shop window
A spruced up agency shop window draws customers in and can leave a lasting impression, says Helen Goodwin. Abra Dunsby finds out more from the window dressing expert and speaks to some very creative travel agents…
AmaWaterways unveils strategy to promote USPs
AmaWaterways has launched a B2B brand campaign to help educate agents on “what makes the company unique”
Voyages to Antiquity appoints new marketing chief
Richard Tarrant joins the line from Titan Travel
RCL to trial new fly-cruise booking system from August
Royal Caribbean Cruises to give agents new flight booking options
Tips on getting the message across
A “softly, softly” approach to sustainability often works for both consumers and suppliers, the conference was told
How Love Island can help you score in sales
There are many sound business reasons why you may have been watching ITV’s Love Island closely over the past few weeks...
Why embracing diversity and inclusion ‘makes business sense’
Thomas Cook Airlines has learnt through “messing up” how best to show support for LGBT communities
£9bn LGBT travel market too lucrative to ignore
Destinations and travel companies should consider what type of messages they are sending out to would-be travellers if they want to tap into the UK LGBT market
Taking a bite out of Baltimore
Food trucks, inventive restaurants and craft beer galore – Baltimore has found a firm place on the foodie map of America
Jet2holidays' January campaign ruled misleading
ASA criticises Jet2holidays but lets off Thomson
Marketing: Advantage talks about the benefits of direct mail
The power of direct mail shouldn’t be underestimated, as Advantage Travel Partnership’s campaign advances prove. Abra Dunsby finds out more about its successes
Meet the Rep: Wendy Wu Tours' Philippa Baines
Philippa Baines, business development manager at Wendy Wu Tours, talks Matt Damon, emergency chocolate supplies, and trips to the moon (here’s hoping!)
Middle East: Twin centre city breaks and desert getaways
Many Middle Eastern destinations offer a striking contrast of cutting-edge city life and traditional desert experiences. TTG rounds up top choices for a range of clients keen to combine the two
Movenpick enlists millennials to tap into ‘younger mindset’
Travel companies should focus on encouraging “a millennial voice” within their own businesses to better serve customers of younger generations
Google boss: Make the most of YouTube
The travel industry is not using YouTube effectively enough to promote its brand and products to potential millennial customers, the chief of Google’s travel division believes
Brand and marketing key to reach millennials
Having an authentic brand ethos and offering relevant and engaging marketing are key requirements for attracting millennial travellers, delegates at Abta’s The Millennial Market in Travel conference heard
Comment: Are you marketing to millennials properly?
I’m on a bit of a sharp learning curve at the moment, having totally shown myself up in a recent meeting...