Marketing

Providing positive holiday experiences for those with dementia

Personal experience inspired Carol Sargent to found dementia specialist holiday company MindforYou. TTG learns her story, and picks up tips for selling to the market

Meeting royalty on APT's exquisite German river cruise

How a chance encounter led to dinner with a princess

Relaxation of ad rules for travel is 'common sense'

Experts have welcomed a relaxation of rules from the Advertising Standards Authority (ASA) addressing fluid pricing by agents – changes that are “30 years” overdue, according to one commentator

Influencers are bringing travel brands to life

With consumer-generated media becoming more sophisticated, influencers have more impact than ever

Think inside the box with your client marketing solutions

Enhancing agency brands by thinking outside the box, or tin

30 under 30: From Adidas to Celebrity Cruises, Pascale McBain's career has spanned the globe

Women’s fashion, World Cup footballs and Waitrose cruises, Pascale McBain shares her career wins

Flexible Autos on helping agents rev up car hire revenue

Sue Dixon, managing director, on the car rental company’s latest products and how it works with agents

Tourism Fiji's 'aggressive' marketing targets Brits

Tourism Fiji will market itself aggressively following the archipelago’s recently enhanced connectivity

Selling Power: Packaging stunning Queensland

Agents share their take-home tips for selling the state

Good Business: Planeterra's ecotourism movement

From weaving cooperatives in Peru to a ‘lunch and learn’ scheme in Morocco, the Planeterra Foundation is pushing ecotourism to a new level

Turtles take over New York

Teenage Mutant Ninja Turtles are the city’s new family ambassadors

The Canadian federal government has announced a $50 million boost to tourism

Destination Canada will receive the cash injection over the next two years.

Marketing: How to orchestrate a sound business plan

What do customers hear when they call your number? PH Media Group’s Mark Williamson examines how agents can use hold time and audio branding to their advantage

Destination Canada forecasts rise in UK visitors for 2016

UK tourism numbers boosted as a result of increased air lift

Web design: top tips to make your travel site stand out

How to engage your customers with a website that truly reflects your business

TTMAs: Travel marketing tips from the industry's mould-breakers

A how-to in travel marketing from the best in the business

Travelzoo marketer wins Tomorrow's Travel Marketing Leader Award

Travelzoo’s Emily Heath has been crowned winner of the new Tomorrow’s Travel Marketing Leader Award

A welcome helping hand for disabled travellers

The founder of specialist travel agency Designed4Travel explains how her personal experience fed into her professional aspirations

Forging tech partnerships to sell products

Villa specialist Pathway has been forging tech partnerships to enable agents to sell its products

Marketing: Offer your clients a consistent branded journey

How can agents offer a customer journey with consistent branding? Gordon Bethell, chairman at creative communications agency CreativeRace, shares his insights

Firms in running for travel accolades

Travel firms including G Adventures, Kuoni, Monarch and Teletext Holidays have all been named on the shortlist for The Travel Marketing Awards

Marketing: The joy of text

Nick Howse explains why text messaging can be a secret weapon for independent travel agents

Do you have a magic touch for marketing?

A search is underway to find the brightest young talent working in the field of travel marketing

Back to school: the agents reaping the rewards from working with local schools

Agents who make the effort to contribute their time, resources and careers advice to local schools and colleges are reaping the rewards, as Debbie Ward discovers