Marketing

Marketing: Add a twist or two to inspire clients

Customer events can help you get to know your clients and inspire bookings. Tiffany Woodley, owner of Myriad Travel, shares her tips for successful hosting

Marketing: ITT's guide for a strong digital strategy

What digital strategy lessons can travel take from the retail sector to power future growth? ITT provides some key pointers from its latest masterclass

Tune up in Google's new 'digital garage'

Shane Nolan, Google UK & Ireland’s director of SME sales, suggests a few simple steps to help you promote your business effectively online

Opinion: Ask yourself – am I prepared for 2016 yet?

Richard Dixon, director of Holidaysplease, asks if you have all your ducks lined up for the new year?

Cimtig extends Travel Marketing Awards deadline

Applicants now have until November 27 to get their entries in

Titan builds on its compendium format

Titan Travel is retaining its new brochure compendium format following positive feedback from the trade

Cata unites for European promotion

The Central American Tourism Agency is unifying its approach to marketing in Europe

Marketing: Adopt the personal approach, advises Kuoni expert

Steven Seddon, head of marketing and digital at Kuoni, tells Katherine Lawrey why the best approach to marketing is a customer-focused one

Simon Reeve: Move on from selling dreams to experiences

TV presenter Simon Reeve has called upon travel firms to sell “experiences” instead of “dreams”, to encourage tourists to holiday more sustainably

ttgluxury Seminar: 'Internet proof' your business and network to prosper in the digital age

Find out how these travel entrepreneurs have set their stalls for the current marketplace

Marketing: Campaigns that hit just the right note

Advantage Travel Partnership’s marketing manager Carolyn Hardy tells us how independent agents can get the most out of their marketing budget

The party that ended with flights to Australia

Flight Centre, Destination New South Wales and Qantas all joined forces on a novel marketing campaign that aimed to surprise and reward loyal customers. Katherine Lawrey finds out how the story unfolded

Three surprising ways agents grow wedding and honeymoon sales

Three wedding and honeymoon specialist agents reveal their tactics for strengthening sales in the romance sector

Kuoni's 'Find Your Amazing' ad is its most expensive yet

Kuoni is using its most expensive advert to date to help position the tour operator as a premium holiday brand

Cook simplifies brands with relaunch of Signature range

Thomas Cook has relaunched its luxury offering as part of a wider realignment of its product portfolio

Thomas Cook Group launches Europe-wide marketing strategy

“Game-changing” One campaign will be rolled out in time for Christmas

Travel bloggers have professionalised - and we'll be at WTM to prove it

They’re a growing part of the marketing mix, but do they deliver results? Yes, argues iambassador’s Keith Jenkins

Interview: Kenny Jacobs on raising Ryanair's game

The divisive airline’s chief marketing officer is taking it in a range of new directions. He explains his strategic thinking to Gary Noakes

The uniform question: what should agents wear to work?

An effective branding tool or a distraction from selling? Debbie Ward discovers how staff dress codes vary across the industry

Agent hit with £3,000 bill after using brochure imagery online

A travel agent has spoken of his fear and anger after being threatened with a fine over alleged copyright infringement

Cash in on days out: four agents who run their own coach trips

These small companies have turned away-days into a valuable sideline and a driver of new business. Debbie Ward hears how they did it

Treyn undergoes rebrand and name change

Specialist tour operator becomes Rail Discoveries as it launches 2015 programme

How eBay is trying to 'make travel work' - and what's in it for you

After a four-year hiatus, the auction site is returning to travel. We talk to sales director Rob Bassett about the potential of its ad platform and user insights

Cruise lines are courting agents again. Will the romance last?

Sophie Griffiths looks at why lines are coming back to the trade, and asks agents whether they are convinced