Marketing

Problem, promise, proof, proposal: four steps to a great sales story

Time-honoured techniques of storytelling can help you sell more effectively. Pippa Jacks learns about the process from trainer Richard Newman

The biggest show in Ayrshire: Thorne Travel's new ad

A Scottish agency’s 1,000-strong flash mob video went live this week. Here’s how they made it

The Google-friendly approach to working with bloggers

Following the reported penalisation of Expedia for unnatural link building, Jonathan Birch looks at how firms can best work with bloggers

The old-school London agency cashing in on 'digital fatigue'

Could this confectionary-shop-turned-travel-agency be Britain’s oldest independent? Chloe Cann chats to owner Stephen Worswick

Four ways to use an SME-sized advertising budget

From local newspapers to Google, Charlotte Cullinan talks to agents using a variety of different advertising streams

'We believe in the GDS': Ryanair signs Travelport deal

Low-cost airline will appear on Galileo and Worldspan, and is developing business traveller package

Go quackers for travel promotional gifts

Investing in branded promotional gifts is an effective way to get your name out there. Debbie Ward chats to Jeff Nicholson, from Nicholson Promotional Supplies, about what works for travel clients

TTG joins Jo Rzymowska on Royal Caribbean's global sales blitz day

When the line sets out to visit 5,000 agents in a single day, everyone has to pull their weight - including associate vice-president and general manager Jo Rzymowska