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Responsible tourism

Meet the ancient reptiles, blushing snails and beautiful birds that can help you sell St Helena
As a unique wildlife haven St Helena offers a captivating blend of endemic species and dramatic landscapes. From its exotic birds to ocean giants, this remote paradise promises unforgettable experiences for nature-loving clients.
Cost remains bigger priority for majority of travellers than green concerns
A WTTC report has found consumers are still prioritising cost over sustainability issues, but offers solutions as to how to change the mindset
Why agents prefer to recommend this under-the-radar Greek island
The Greek National Tourism Organisation hosted TTG and four TTG Sustainable Travel Ambassadors on the lesser-visited island of Naxos, where the agents discovered "authentic Greece" through cooking classes, local product tastings and walking tours – and sampled one of the destination’s newest luxury hotels
TTG Media reveals charity partner for 2025
The TTG Media team chose the charity in support of a TTG colleague who was diagnosed with the condition
‘Society thinks the injustices of our people are historical – they're not’
Indigenous tourism is vital in bridging the intercultural gaps shaped by Canada’s challenging history, says Tamara Littlelight, of the Indigenous Tourism Association of Canada
‘We can be a real force for good’: how agents are inspiring others to sell responsible travel
Last year, our TTG Sustainable Travel Ambassadors learnt how to sell Smarter, Better, Fairer travel. Charlotte Cullinan hears how they’ve been inspiring their colleagues to follow in their footsteps
The Intrepid holiday agents say is a 'once-in-a-lifetime'
TTG recently explored South Africa with Intrepid and an agent group of TTG Sustainable Travel Ambassadors. They met the world’s first all-female anti-poaching unit (the Black Mambas) and tried both a private game reserve and Kruger National Park safari
'Sri Lankans were so happy to see tourists replace aid workers'
As Sri Lanka marks the 20-year anniversary of the tsunami, we highlight the incredible spirit of Sri Lankans and the international community who united to rebuild the island
G Adventures buys out Covid-era investors after strong 2024
G Adventures has paid back private equity investment secured during the pandemic after using funds to upgrade technology ahead of 2025 expansion
There's more to Uganda than just gorillas: the company doing safari differently
A trip to Uganda – or Rwanda – does not always have to be about just gorillas
How to persuade clients to swap to a more responsible holiday
Find out what happened when this year’s TTG Sustainable Travel Ambassadors encouraged their customers to swap their holiday for a more responsible choice
'I went on safari in Brazil and it was just as good as any in Africa'
In the Pantanal – the world’s largest tropical wetland – eco-tourism pioneer Casa Caiman is surrounded by an immense area of nature, with dazzling flora and fauna
Tui sees switch from Spain to North Africa as cost and capacity deter consumers
Tui has said some consumers are switching away from Spain to North Africa because of cost issues
'We've got guts – we're not afraid to do adventure travel differently'
No longer a ’tiny operator travelling to weird countries’, YellowWood Adventures is courting the trade with a bigger range of more diversified product.
'Our evolution has only just begun', says confident Crystal boss
The luxury cruise line has announced an order of three new-build ships by 2032.
Canada: 'Tourism must enrich the lives of locals too'
Destination Canada’s goal is to become a shining example of regenerative tourism, but what does that entail? Its leader Marsha Walden explains all
'Travel and tourism gets a bad rep – it's time we fought back against the negatives'
’As an industry, we must challenge the current narratives around travel and tourism," writes Chris Crampton, chair of the Pata UK and Ireland, for TTG
Lisbon to hold referendum on the future of short-term rentals
The city’s government will put the issue to residents, with questions likely to revolve around whether properties intended for housing should be permitted to be used as short-term rentals
Time for action: how can the luxury travel sector become more sustainable?
With its higher carbon footprint per passenger, the luxury travel industry is finding alternative ways to provide a more sustainable product. 
AI search, space travel and Christmas in Cyprus: nine unmissable Jet2 conference takeaways
Jet2holidays returned to Cyprus for its 10th VIP agent conference this week, bringing with them a grumpy time machine to take delegates on a journey through all things Jet2 past, present and future
Lufthansa Group extends green levy fare despite sluggish take-up
Lufthansa Group’s Green Fares option has been extended across its worldwide network covering all its brands except Eurowings
Jet2 chief pins anti-tourist sentiment on 'unlicensed tourism'
Steve Heapy said demonstrations this summer in places like Majorca, the Canaries and Barcelona were a reaction to ’incompetent and impotent" politicians failing to regulate short-term rentals, not traditional package tourism
The disability pay gap may be worse for travel employees – here’s why
Data from the Office for National Statistics reveals that in 2023 disabled employees earned an average of £2 less per hour than their non-disabled colleagues – and workers in travel and tourism may be disproportionately affected.
Six ways G Adventures is changing lives in India
The adventure travel operator’s itineraries in the destination feature a range of social enterprises that help lift women in particular out of poverty.