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What's driving ‘anti-tourist’ sentiment? And what can travel start doing about it?

Sustainability
Patrick Richards
3 February 2025

In the first of a two-part series, TerraVerde Sustainability’s Patrick Richards explores some of the root causes of the anti-tourism action seen in recent years.

The graffiti was particularly prevalent in Spain, in this case, Alicante (Credit: iStock / Giuseppe Francavilla)

Anti-tourist sentiment isn’t a new phenomenon; in 2017, "refugees welcome, tourists go home!" graffiti appeared in Barcelona and was seen in several other major destinations.

Angry locals have protested tourism in their towns and cities by targeting tourist transport – even going around squirting coffee-drinking visitors with water pistols.


The post-pandemic rebound has resurfaced many of these issues, bringing with it a new wave of activist anti-tourist sentiment, which in turn risks harming guests’ experiences.