The thorny issue of selling animal attractions, was also raised, with top tips from an expert and TTG Sustainable Travel Hero ambassador on how to have those awkward conversations with clients – and open their eyes to more ethical ways of experiencing wildlife in its natural habitat. Here are the top five takeaways from the week-long event...
Five ways to sell responsible travel (without mentioning the S word...)
Operators
Ilaria Grasso Macola
17 March 2025
This year saw the return of TTG’s biggest ever Sustainability Festival, held in partnership with easyJet holidays, where more than 100 delegates heard about small but tangible steps companies can take to make operations more sustainable, how to hold suppliers to account when it comes to their green claims and the importance of talking to customers in a language they understand.
Eight out of the top 10 largest Atol holders have published comprehensive sustainability strategies (Credit: iStock / Sakorn Sukkasemsakorn)
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