Licensed therapist Alexander Brown set up CXN Travel in 2022 to make travelling more enjoyable and accessible for people in recovery.
Alexander Brown's CXN Travel specialises in improving travel for sober clients
There are about 8 million sober adults in the UK today, a number that is only set to continue growing.
The number of non-drinkers jumped from 16% in 2011 to 19% in 2022, with Gen Z leading the pack – young adults are now more likely to avoid alcohol than previous generations. People’s reasons for shunning booze vary; some do it for their health, others for their religion. Some find it too expensive, and others simply don’t like the taste.
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