James progressed into a variety of roles during his more than two decades with Gold Medal, including B2B head of sales, before joining the senior leadership team in 2022.
His spell with the business also saw him work across Gold Medal and the group's specialist Pure Luxury, Cruise Plus and Incredible Journeys B2B brands.
“Adrian has been an outstanding colleague to many during his time at Gold Medal and I know many, including myself, will be sad to see him go," said Gold Medal managing director Simon Applebaum.
