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Beverley Travel to up focus on tailor-made and luxury business with fifth shop in 'affluent' suburb

High street
Dea Jusufi
6 February 2026

Beverley Travel has opened a second shop in its hometown, just a 20-minute walk from its original HQ – one it hopes will capture demand for higher-end tailor-made and bespoke bookings.

Beverley Travel co-founders Karl Douglas and Kelly Cheesman
(Credit: Beverley Travel)

The pair have made 'no secret' of their plans for expansion (Credit: Beverley Travel)

The store, which will be known as North Bar Travel, is the agency's fifth and is situated in "the heart of Beverley's old town", co-owner Beverley Cheesman told TTG.

The name, North Bar Travel, retains Beverley's tradition of naming its stores to reflect the local area or relevant local history.