A press release dropped into TTG’s inbox recently, claiming: “TikTok is now Britain’s most powerful travel agent.”
It immediately raised a few eyebrows across the team, what with TTG being a publication that very much writes for travel agents of the human kind.
Travel and airport experience platform Dragonpass states in its release: “Social video has effectively become the modern travel agent, influencing not just where people go, but how confident they feel getting there.”
Now, it's clear what Dragonpass is trying to highlight, with chief marketing officer Andrew Harrison-Chinn arguing: “The real impact of social video is confidence.”
