Nearly half of all UK holidaymakers opted for a beach break last year, according to Abta's latest Holiday Habits Report, with roughly the same amount taking a city break.
While the popularity of these holiday staples comes as no surprise, the emergence of adventure holidays, which Abta defines as holidays off the beaten path and rank fifth most popular ahead of the likes of cruises, coach holidays and ski trips, is a tantalising prospect for agents.
Moreover, besides city breaks, adventure holidays was the only category in the top eight tracked by Abta to increase in popularity last year.
