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Operators hopeful China visa concessions will remove 'barriers' for first-time visitors

Operators
Dea Jusufi
29 January 2026

China’s decision to ease its visa rules for British travellers could create opportunities for agents by massively boosting consumer confidence and opening up the destination to a wave of first-time travellers.

Jiayuguan Castle in Gansu, China on a mildly cloudy day
(Credit: iStock/JacZhou)

The new visa policy makes it 'easier than ever' to for UK travellers to visit China (Credit: iStock/JacZhou)

The new partnership between China and the UK, announced as prime minister Keir Starmer met with Chinese president Xi Jinping in Beijing on Thursday (29 January), will allow British citizens to visit the country for up to 30 days without a visa.

It brings the UK in line with countries including France, Germany, Italy, Australia and Japan, which have benefitted from more relaxed visa regulations since late 2023.

Trip.com called the policy a “very positive step”, highlighting how visa-free travel tends to be one of the “strongest catalysts” for demand – particularly for long-haul trips and first-time travellers.