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Wendy Wu Tours hails China's 'game-changing' decision to lift visa restrictions on British tourists

China
Dea Jusufi
29 January 2026

China has confirmed visa-free travel for Brits visiting the country for under 30 days, a move that will massively benefit tour operators and China specialists. 

Scenic imagery of Chinese temple among trees
(Credit: iStock/tifonimages)

The announcement is expected to 'accelerate demand' for the region, according to Wendy Wu Tours (Credit: iStock/tifonimages)

The new partnership was agreed following prime minister Keir Starmer's visit to Beijing this week, bringing the UK in line with countries including France, Germany, Italy, Australia and Japan.

Those visiting China for tourism and on business will be able to do so visa-free. Operators such as Wendy Wu Tours, Audley Travel and Intrepid Travel among others will benefit hugely from China's decision.