These moves see Helen Carter take up the new role of Europe destination product manager this month, while partnerships marketing executive Stephanie Clayton has had her remit expanded to include European partners.
The increased focus on the short-haul market comes after Gold Medal saw 50% more agents booking European packages this year compared with 2024.
During this period, the number of room nights booked in Europe has risen by 120% year-on-year, with the average booking value also up by 15%.
Greece has been the top-selling destination in Gold Medal’s Europe programme this year, followed by Spain and Italy.
